Introduction
Marketing degrees in Malaysia are highly sought after due to the country’s rapidly growing economy and the increasing demand for skilled marketing professionals. A marketing degree provides students with a comprehensive understanding of marketing principles and techniques, including market research, consumer behavior, branding, and advertising.
Malaysia is home to several reputable universities and colleges offering marketing degrees, both at the undergraduate and postgraduate levels. Students pursuing marketing degrees in Malaysia can benefit from the country’s diverse cultural and business environment, gaining practical experience through internships and industry projects. Upon graduation, marketing degree holders can pursue a range of career opportunities in various industries, including advertising, branding, market research, and sales.
Top Malaysian Universities for studying Marketing Degrees
We have compiled a list of Malaysian universities and colleges for you to select from, with several of them ranked among the top QS world ranking universities. Additionally, we have provided information on some universities that offer affordable tuition fees.
Diploma and Foundation
| No. | University | Location | Program Offered | Duration | Tuition Fees (USD) | Intakes | QS Ranking |
|---|---|---|---|---|---|---|---|
| 1 | Multimedia University | Jenjarum | Foundation in Marketing | 1 year | 4,720 | Nov | 1001-1200 |
| 2 | HELP University | Bandar Sri Damansara | Diploma in Marketing | 2 years | 7,102 | Jan, Mar, May, July & Sept | 351-400. (Asian University Rankings) |
| 3 | INTI International Unversity | Nilai | Diploma in Marketing | 2 years | 7,063 | Jan, Apr, Aug | 301-350 (Asian University Rankings) |
| 4 | Southern University College | Skudai | Diploma in Marketing | 2 years & 3 months | 5,862 | Jan, Apr, May, Aug & Sept | Column 8 Value 4 |
| 5 | Sunway College | Johor Bahru | Diploma in Marketing | 2-3 years | 7,815 | Apr, Aug | – |
Undergraduate Courses
| No. | University | Location | Program Offered | Duration | Tuition Fees (USD) | Intakes | QS Ranking |
|---|---|---|---|---|---|---|---|
| 1 | Taylor’s University | Subang Jaya, Selangor | Mass Communication (Public Relations and Marketing) (Hons) degree | 3 years | 10,125 | June | 284 |
| 2 | Sunway University | Selangor | BSc Marketing (Hons) | 3 years | – | June | 601-650 |
| 3 | UCSI | UCSI | BA Marketing | 3 years | 6,020 | an, May, Aug | 284 |
| 4 | UCSI | Kuala Lumpur | Fashion Design with Marketing | 3 years | 6,700 | an, May, Aug | 284 |
| 5 | University Utara Malaysia (UUM) | Kuala Kedah | Marketing Hons | 4 years | 1,810 | Oct | 481 |
| 6 | University Tunku Abdul Rahman | Kampar | Marketing (Hons) | 3 years | 4,550 | June | 801-1001 |
| 7 | SEGi | Petaling Jaya | Bachelor’s in Marketing | 3 years | 11,890 | Apr | – |
Postgraduate Courses
| No. | University | Location | Program Offered | Duration | Tuition Fees (USD) | Intakes | QS Ranking |
|---|---|---|---|---|---|---|---|
| 1 | Curtin University | Miri, Sarawak | M.Phil. Marketing | 2 years | 24,455 | July | 193 (AUS) |
| 2 | International Islamic University of Malaysia | Kuala Lumpur | MSc Marketing | 1.5 years | – | Oct | 651-700 |
| 3 | University of Malaya | Kuala Lumpur | Master’s in Marketing | 1 year | 8,015 | Oct | 70 |
What skills do you need to study Marketing degrees?
To study marketing degrees, you need a combination of both hard and soft skills. Hard skills include proficiency in analytics, data interpretation, market research, and consumer behavior analysis. Soft skills such as effective communication, creativity, leadership, teamwork, and critical thinking are also essential. Additionally, an interest in advertising, branding, and consumer psychology is helpful for success in marketing programs.
Why study Marketing Degrees in Malaysia?
As an international student from Bangladesh, there are several reasons why studying marketing degrees in Malaysia can be a great option. Firstly, Malaysian universities offer world-class education at affordable fees, making it an attractive option for students from developing countries like Bangladesh.
Additionally, Malaysia is a vibrant and multicultural country, providing an excellent opportunity to experience different cultures and make new connections. Malaysia also has a thriving business environment, making it an ideal location to gain practical experience in marketing through internships and other work opportunities. Moreover, studying marketing in Malaysia can provide a competitive edge when seeking employment in the global job market.
Entry Requirements for Studying Marketing in Malaysia
To gain admission into a Marketing degree or pathway program in Malaysia, students need to meet the minimum academic requirements and English language proficiency standards, which vary depending on the institution. Prospective students can consult the universities directly for more information. For a diploma in marketing, students need to have completed A levels in Arts/Commerce or SPM with a minimum of five passes.
For a bachelor’s degree, students require A levels in Arts/Commerce or a pass in four relevant STPM subjects, including English. Candidates applying for a master’s degree need to have a Bachelor’s degree in Marketing related subjects or any equivalent international degree with a minimum CGPA of 2.5. Students need to demonstrate English language proficiency through TOEFL (score-55), IELTS (5.5 to 6.5, no bands less than 6), Kaplan iBT (score-61), or Pearson Test of English (PTE) scores (min.53).
Duration of Marketing Programs in Malaysia
While the duration of the study may differ between institutes, we have provided a rough estimate of the duration based on the level of study and qualifications.
- Foundation: 1 year
- Diploma: 1 to 2.5 years
- Undergraduate: 3 to 4 years
- Postgraduate: 1 to 4 years
Cost of studying Marketing Degrees in Malaysia
The tuition fees for marketing programs may differ based on the level of education and academic qualifications, with variations between different institutes. The following is an estimation of the average tuition fees.
- Foundation: USD 3,382 to USD 6,764
- Bachelors: USD 20,290 to 33,820
- Masters: USD 16,910 to 28,182
- PhD: USD 18,040 to 33,820
Please note that the information provided about universities and their programs is subject to change and may be updated by the university/department at any time. It is essential for prospective students to stay informed about any modifications, especially concerning admission requirements, program availability, fees, and other related details. It is highly recommended that students confirm the most recent and reliable information by contacting the universities directly or through their official websites before making any enrollment or admission decisions.
Related fields of Marketing
Marketing is a multidisciplinary field that draws knowledge and skills from various related study fields such as business administration, economics, psychology, sociology, statistics, communication, information technology, public relations and marketing, fashion design, and international business & marketing.
Prominent Certification in Marketing
Having a strong grasp of marketing is a valuable asset in the industry, and obtaining marketing certifications serves as proof of your expertise. With the increase in demand for certifications, employers now view them as evidence of a candidate’s competency for the job. We have listed some of the prominent certifications in Marketing:
- Search Engine Optimization (SEO)
- Advanced Social Media Certification
- Professional Certificate in Digital Marketing
- HubSpot Content Marketing Certification
- Microsoft Advertising Certification
- YouTube Certified
- Facebook BluePrint Marketing Certification
- Google Analytics Individual Qualification Exam
What courses will be covered in this Program?
Marketing degrees in Malaysia cover a range of subjects, including marketing principles, marketing research, advertising and promotion, consumer behavior, sales management, digital marketing, retail marketing, brand management, international marketing, strategic marketing, commercial law and e-commerce, etc. Students may also take courses in business communication, accounting, finance, economics, and statistics as they relate to marketing.
Career Opportunities
Graduates from a Marketing degree at a Malaysian university can explore a variety of career paths, including brand management, advertising, market research, public relations, digital marketing, and sales. They can work in various industries such as retail, healthcare, hospitality, entertainment, and education, to name a few.
Marketing graduates can pursue roles such as marketing executive, brand manager, advertising specialist, market researcher, digital marketing strategist, public relations officer, sales manager, and event coordinator. They can also consider working in start-ups, advertising agencies, public relations firms, marketing research firms, and corporate marketing departments.
FAQs
What is the demand for Marketing degrees in Malaysia?
A: Marketing degrees are highly in demand in Malaysia, as companies are constantly seeking professionals who can develop innovative strategies to promote their products and services. In today’s competitive market, businesses require effective marketing professionals who can help them stand out from their competitors.
What courses/programs/subjects are covered in a Marketing degree?
A: Marketing degrees in Malaysia cover a wide range of courses and subjects, including marketing research, consumer behavior, advertising and promotions, public relations, brand management, digital marketing, and social media marketing. These courses are designed to provide students with a comprehensive understanding of marketing principles and strategies and equip them with the skills and knowledge necessary to succeed in the industry.
What is the need/use of a Marketing degree?
A: Marketing degrees prepare students for a career in the field of marketing by providing them with an in-depth understanding of marketing principles and strategies. With the knowledge and skills gained through a Marketing degree, graduates can pursue a variety of careers such as marketing manager, advertising executive, brand manager, digital marketer, and public relations specialist. These positions offer high job satisfaction, excellent salary prospects, and the opportunity to work in a dynamic and fast-paced industry.
What are some of the top universities in Malaysia for studying Marketing?
A: Malaysia has several top universities that offer Marketing degrees, including Universiti Malaya (UM), Universiti Teknologi MARA (UiTM), Taylor’s University, Sunway University, and INTI International University, among others. These universities provide high-quality education and hands-on experience through internships and practical coursework.
Is it necessary to pursue a Marketing
Degree from a top university in Malaysia to succeed in the industry?
A: While pursuing a Marketing degree from a top university in Malaysia may provide some advantages, such as access to better resources and networking opportunities, it is not a guarantee of success in the industry. What matters most is the skills and knowledge acquired during the course of study, as well as the individual’s passion, dedication, and willingness to learn and adapt to the ever-changing marketing landscape.
Conclusion
Malaysia offers a convenient environment for international students who wish to study marketing. With affordable tuition fees, globally recognized degree programs, and world-class universities, Malaysia is an ideal destination for those who want to gain a comprehensive understanding of marketing theories and concepts. Marketing degrees in Malaysia equip students with the knowledge and skills to pursue various career opportunities in the industry, both locally and internationally.
With the country’s rapid economic growth, graduates can expect to find job opportunities in various sectors, including retail, advertising, public relations, and market research, among others. Overall, studying marketing in Malaysia is an excellent investment for students who want to advance their careers in the marketing industry.
