Overview
Alongside detailed accounts of social media marketing, customer insight, research methods, consumer behavior, responsible marketing, and global marketing strategy, the Digital Marketing Program at Oxford Brookes University concentrates on using industry-standard instruments like Adobe Cloud, Brandwatch, Sproutsocial, Google Analytics, and AI platforms, ensuring a well-balanced education both from conceptual and empirical viewpoints. Furthermore, its global orientation, standard teaching methods, sustainability practices, professional placements, accreditations, and excellent research opportunities make this program highly attractive to students who want to transform themselves into accomplished marketers in this exceedingly competitive world.
Ranking & Recognition of Digital Marketing at Oxford Brookes University
- According to QS Subject Rankings 2026, Digital Marketing is ranked among 51 to 100 worldwide.
- The program is accredited by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.
What You Will Learn in the Digital Marketing Program
Digital Marketing BA (Hons)
Year 1
Finance for Marketing: Various business contexts, financial statements, basics of planning and budgeting, and short-term decision-making.
Academic and Professional Practices for Marketing: Research, critical analysis, team-working and communication skills.
Essential Management and Leadership Skills for Marketing: Management and leadership skills, and functions of business.
Marketing in a Digital World: Principles of marketing, tools and techniques used for professional marketing, and inter-relationships between marketing and business concepts.
Customer and Marketing Insights: Consumer behavior, techniques for marketing research, basic concepts of marketing research, analytical skills, data analysis, and interpretation skills.
Sustainable and Ethical Marketing: Ethical and environmental sustainability challenges.
Year 2
Contemporary Marketing Communications: Marketing communication approaches and digital asset management.
Digital Consumer Behavior: Emerging consumer behavior, research methods, and tools.
Brand Management: Product branding, contemporary brand literature, and the function of brand management.
Applied Marketing Consultancy: Marketing theory, skills, and knowledge, workshops, lab work, and field work.
Social Media and Influencer Marketing: The changing face of Social Media and Influencer Marketing, how to choose and find influencers, and how to use influencers to enhance customer engagement and ultimately drive sales.
Year 3 (optional)
One module from Placement and Full Year International Study Abroad, or needs to take these two options, such as Short Placement and Work-based Learning.
Year 4 (or year 3 if no placement)
Personal Branding: Personal brand purpose, brand story, brand communication plan, professional ethics.
Critical Issues in Digital Marketing: Emerging digital environment and future trends, how consumers engage with brands online, and the ethical dilemmas.
Harnessing Big Data: Data collection, storage, processing, data mining, and machine learning techniques.
Social Media Management: Using social media platforms and evaluating relevant social media campaigns.
Digital Marketing, MSc
Year 1
Digital and Social Media Marketing Strategy: Strategic perspective on the digital and social media environment, Web-based media, mobile platforms, social media, and digital tools, and interaction between consumers, businesses, and other organizations.
Customer Insight and Engagement: Prioritization of customers, customer insights, and methodological approaches.
Professional Development for Marketers: Employability skills and developmental activities.
Research Methods for Marketing: Various methodological issues, data collection techniques, and study skills.
Responsible Marketing in a Global World: Principles of responsible marketing and changing customer needs.
Sustainable Consumer Behavior: Interconnections between customer behavior and marketing; strategic and responsible marketing practice.
Sustainable Global Marketing Strategy: Global marketing environment, international trade, and global marketing strategies, constraints in global marketing strategy.
Enterprise Work Placement: Ethical business behavior, responsible management, sustainability, inclusivity, digitalization, and internationalization.
Marketing Research Project: Research, project planning, critical thinking, problem-solving, and writing/presentation skills.
Year 2 (Optional)
Marketing Work Placement: One-year full-time paid Job placement in the UK, in which students will investigate digital marketing challenges and be entrusted with managing conceptual learning into practice.
Program’s Key Features
Oxford Brooke’s Digital Marketing Course Key Feature
- In-depth conceptual knowledge.
- Freedom to choose optional modules.
- Social Media Lab to sharpen skills.
- Placement opportunities at Aldi, Disney, GlaxoSmithKline, Harley-Davidson, BMW, Nissan, Warner Bros, TNT, and Xerox.
Sustainability practices. - Creative content.
- Diversified teaching and learning approaches such as lectures, seminars, practicals, assessments, and academic advising sessions.
Paid Work Placement
During the Master’s program at Oxford Brookes University, an optional full-time one-year paid work placement is available to students, through which they can explore digital marketing challenges, refine their employability, and gain connections across various organizations. A huge opportunity to practically use the knowledge learned in the program. A sense of responsibility will grow through managing the organizational activities and ethical issues.
Entry Requirements for Oxford Brookes University’s Digital Marketing
Bachelor’s Requirements
Level |
Academic Requirements |
English Requirements |
|---|---|---|
Bachelor |
BBB (grade) in A-Levels. Also, C in Mathematics |
6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking |
Foundation in Business |
DD in A-Level or 3.50 GPA/60% mark in HSC |
5.5 overall with 5.5 in all skills |
Note: A 1-year Foundation in Business will lead to the Digital Marketing, BA (Hons) degree
Master’s Requirements
Level |
Academic Requirements |
English Requirements |
|---|---|---|
Master |
A minimum CGPA of 3.00 in any academic discipline from a recognized institution |
IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking) |
Pre-Master |
A minimum of a second-class honours degree (40% mark or CGPA 2.00) in any academic discipline from a recognised institution |
IELTS minimum overall score of 5.5 with 5.5 in all bands |
Note: Pre-Master’s program will lead to Digital Marketing, MSc at Oxford Brookes University
Cost of Studying Digital Marketing at Oxford Brookes Unniversity
Bachelor: £19,700 annually
International sandwich (Bachelor’s placement): £1,905
Master: £19,600 annually
International sandwich (Master’s placement): £2,300
Scholarships for International Students
International Student Scholarship, amount: £2,000
International Student Scholarship – CAS ready, amount: £3,000
Career Opportunities After Studying Digital Marketing at Oxford Brookes University
Studying in Digital Marketing at Oxford Brookes University means unlocking professional career opportunities in various areas such as digital marketing, social media marketing/management, brand management, content analysis/development, market research and marketing analytics. Previous graduates are employed at some major organizations and agencies worldwide, including LEGO, Mediacom, Lidl, LinkedIn, and Leo Burnett. Roles include Content planning/marketing manager, Digital channels strategist, SEO and SEM, Marketing automation, Social media executive, Owned, earned, and paid media manager, Campaigns specialist, and Account manager.
